Agent 02 of 8
The agent that finds the words your buyers actually use
Derives personas, objections, and the language buyers really search with.
There is almost always a gap between what a company calls its product and what its customers type into a search box. You sell a revenue intelligence platform; they search for how to stop losing deals at renewal. Content written on your side of that gap ranks for nothing.
This agent works from the business profile to the people: who the buyers are, what they are trying to get done, what stops them buying, and — the part that changes rankings — the actual phrasing they use when they do not yet know your product exists.
The objections matter as much as the personas. A page that ranks and then fails to answer the thing the reader was worried about converts no better than a page nobody found.
What it is handed
- The business profile from agent 01
What it produces
- Buyer personas grounded in the real offer
- The objections that stall a purchase
- Real search vocabulary, in the buyer's words
What it does not do
It does not survey your customers or read your CRM. The personas are derived from your business and your market, so treat them as a strong starting hypothesis rather than research you commissioned.